In a world that communicates increasingly through images, a company that wants to convey prestige must necessarily have quality images.

But sometimes, for those who produce technology, this is not enough. How many times have you sent terrific photographers to a construction site or a factory who, not really being familiar with what they were documenting, came back with unusable material because of technical reasons or that was inappropriate because of safety issues? Photographs, and videos even more so, must be targeted at transmitting the fundamental contents of the production process. For this reason, it is vital that the operator understands what he is shooting in order to succeed in effectively capturing processes that sometimes are unrepeatable.